Graham Pudney

About Graham 

Graham Pudney is a Wellington Business Broker with ABC Business Sales, specialising in helping business owners throughout Wellington, Marlborough and the lower North Island prepare, value and successfully sell privately owned businesses. Having personally bought four businesses, sold five businesses and built and sold his own national distribution company, Graham offers practical advice grounded in real business ownership rather than theory.

With more than 30 years' commercial experience spanning business ownership, distribution, commercial property, investment and strategic negotiation, Graham understands the opportunities and challenges that business owners face at every stage of the business lifecycle. His experience gives clients confidence that they are working with someone who has personally navigated the decisions, risks and emotions involved in buying, growing and selling businesses. As a Business Broker, Graham works closely with business owners to maximise the value of their business before going to market, identify the right buyers, manage confidential sale processes and negotiate transactions that deliver successful outcomes for both buyers and sellers. He believes the best business sales begin long before a business is listed and that careful preparation, honest advice and strong negotiation are the foundations of achieving exceptional results. Known for his integrity, clear communication and practical approach, Graham is committed to building long-term relationships based on trust, professionalism and confidentiality. Whether advising a first-time seller or an experienced business owner, his focus is always on helping clients make informed decisions and achieve the best possible outcome for one of the most important financial transactions of their lives.

Industry Sector Specialist

Having owned, grown and sold businesses across distribution, commercial property and investment, Graham understands the opportunities and challenges faced by business owners. As a Business Broker with ABC Business Sales, he works with businesses across manufacturing, wholesale, distribution, trades, professional services and commercial property, helping owners prepare their business for sale and achieve the best possible outcome.

Industry Experience

Few business brokers have spent as much time owning businesses as selling them. Graham has personally bought four businesses, sold five businesses and successfully built and sold a national distribution company. That real-world experience gives clients practical advice based on firsthand knowledge of buying, growing, valuing and selling privately owned businesses throughout Wellington, Marlborough and New Zealand.

Negotiation Expertise

Successful business sales are about far more than agreeing on a price. Graham works closely with buyers and sellers to negotiate commercial terms that balance value, risk and long-term success. Drawing on decades of commercial negotiations, he helps structure transactions that progress smoothly from initial offer through due diligence to settlement.

Integrity

Selling a business requires complete trust and absolute confidentiality. Graham is known for providing honest advice, realistic expectations and straightforward communication throughout every stage of the business sale process. His reputation has been built on protecting clients' interests while maintaining the highest standards of professionalism and discretion.